Paul S. Coldner Get the edge on your competitors by transforming the dreaded cold call into a red-hot sale! Whether you're a seasoned salesperson or a professional selling your own services, you'll get better results with Red-Hot Cold Call Selling: It's filled with valuable strategies and techniques for developing a complete selling system that works. You'll learn to: • Properly define your target market—and stop squandering money and time on unfocused prospecting. • Free yourself of the cold-call jitters and render yourself rejection-proof. Dissect the cold call and develop a personalized seript that works best for you. Get past secretaries, administrative assistants, and even that nemesis of the telecommunications age: voice mail. Have prospects come to you by generating your own public relations, newslet-ters, and more.