Category - Non Fiction / Business & Economics

Format - Hardcover

Condition - Excellent

Listed - 2 months ago

Ships From - Iowa

Est. Publication Date - Jan 2012

The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money

Publisher Description

It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but ...