Norbert Here's a unique, proven, step-by-step, analytical thinking process that you can use to analyze "A delightful how-to' that reduces the art of persuasion to its understandable and useful elemer Readers will enjoy and benefit from Aubuchon's clear and compelling message. He has summa ized very nicely what most of us who have been successful learn in 30 to 40 years!" - Richard Heckert, former Chairman, the DuPont Com "Insightful, persuasive, and fun to read. The Anatomy of Persuasion deals with a major stumblir block that keeps many people from being successful. This clearly written and easy-to-read book could be your best investment of the year." - Dr. Michael D. Bradley, Professor of Economics, George Washington University, Washington "In business, communication skills are important, but persuasion skills are critical, separating t who succeed from those who do not. This book offers a practical method for becoming an effe persuader in a straightforward and logical way. Examples taken from the author's business exp ence give credence to the necessity of acquiring these skills." - Hugh Miller, former Vice Chairman, ICI America "The Anatomy of Persuasion gives you the basic tools to present and gain acceptance for new — the life blood of growth."

ISBN: 9780814479520