"2,239 Tested Secrets for Direct Marketing Success" by Denny Hatch and Don Jackson is a guide packed with insider secrets from nearly 200 leading authorities in direct marketing. It covers a range of topics, from planning and implementation to target strategy and the creative process. The book emphasizes the importance of learning from the experiences of others, studying their successes and failures to develop effective marketing strategies. It includes key strategies like killer list strategies, focusing on the offer, testing and measuring for profit, and creating impactful content.

ISBN: 9780844230078