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    Business to Business Marketing Management

    Categories
    Textbook/Educational Curriculum
    College & Above

    by: Alan S. Zimmerman, Jim Blythe

    Business to Business Marketing Management
    Business to Business Marketing Management
    Business to Business Marketing Management
    Business to Business Marketing Management
    Business to Business Marketing Management
    Business to Business Marketing Management
    Business to Business Marketing Management
    Business to Business Marketing Management

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    Business to Business Marketing Management

    Business to Business Marketing Management

    By: Alan S. Zimmerman

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    Overview

    Publisher Description

    Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, h...

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    Product Details

    Category - Textbook/Educational Curriculum / College & Above

    Format - Paperback

    Condition - Excellent

    Listed - 8 months ago

    Views - 2

    Ships From - Florida

    Est. Publication Date - Dec 2021

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