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    Decoded
    Categories
    Non Fiction
    Social Science

    Decoded

    by: Phil Barden

    $7.00 $8.00

    Condition

    Used
    New / Like New

    Format

    Paperback
    Hardcover

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    Decoded

    Decoded

    By: Phil Barden

    2 copies available

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    IGAAP 2009

    Phil Barden

    IGAAP 2009

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    Product Details

    Category - Non Fiction / Social Science

    Format - Hardcover

    Condition - New

    Listed - 4 months ago

    Wishes - 1

    Ships From - New York

    Est. Publication Date - Feb 2013

    Overview

    Publisher Description

    In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research o...

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